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Fork & Founders

Answers to Your Key Concerns

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Talk to a Market Expert at Fork & Founders

How does Fork & Founders manage your food brand from zero to execution?

In this video, we explain how Fork & Founders acts as a complete execution engine—handling everything from production to sales management for food brands on behalf of investors. You provide the strategy, and we take care of 100% of the execution.

How does our smart kitchen model make decisions using data and AI?

Our smart kitchen model is not just about cooking; it is a data‑driven, AI‑powered network that makes decisions for menu design, pricing, and operations management. Transparent and precise at every stage.

Investment, ownership, and profitability of food brands at Fork & Founders

In this video, we explain the revenue structure at Fork & Founders—from your initial investment to profitability through delivery platforms and strategic brand decisions.

What is the brand launch timeline, success factors, and legal structure of the partnership?

From idea to first sale takes less than 72 hours. In this video, we discuss the launch timeline, key success factors of brands in Dubai, and the legal structure and full ownership model.

How can you monitor your brand’s performance? Standard vs. VIP overview

In this video, we review the differences between the Standard and VIP levels—from monthly and weekly reports to exclusive VIP benefits such as annual stays, special settlements, and increased net profit margins.

Frequently Asked Questions

Investment

What documents are required to start the partnership?

To begin the collaboration, only valid identification documents and basic brand information are required. Once identity verification is completed, the process of building and launching your food brand begins.

How much does it cost to launch a food brand?

The initial investment amount varies depending on the brand type, menu size, and selected management service level. At Fork & Founders, our goal is to launch brands with optimized costs while maintaining international standards.

What does my revenue model look like?

Your brand’s revenue is generated through delivery apps and direct sales channels. After operational and management service costs are deducted, the net profit is fully allocated to you as the brand owner.

Is it possible to upgrade to the VIP level?

Yes. Investors can apply for an upgrade to the VIP level at any time after reviewing brand performance and business conditions. The VIP level includes extensive benefits such as weekly reports, special settlements, and coverage of packaging and operational costs.

Legal

Who owns the brand?

All material and intellectual property rights of the brand are 100% owned by the investor. Fork & Founders acts solely as an execution and management service provider and does not claim any ownership stake.

Is it possible to obtain UAE residency through Fork & Founders?

Yes. Our official and legal partners provide consultation and establish the required legal structures for investors to apply for UAE residency.

How is the service contract structured?

A transparent service and operations agreement is drafted between you and Fork & Founders, clearly outlining duties, service levels, responsibilities, and the collaboration model.

Online food brands in the UAE operate under specific trade and food service regulations. With official brand registration and cooperation with licensed kitchens, your operations are fully legal and officially approved.

Operations

How long does it take to launch a brand and achieve the first sale?

From document completion to the first sale, the launch process takes less than 72 hours. Our team swiftly handles registration, branding, activation, and integration with delivery platforms.

How is brand performance reported?

At the Standard level, operational and sales reports are provided monthly through online meetings. At the VIP level, reports are delivered weekly and even in video format, with no need to attend meetings.

Which types of brands perform better in Dubai?

Based on our operational data, brands that combine quality and convenience—such as burgers, pizza, Asian food, kebabs, and health‑focused meals—perform better. Menus are continuously optimized based on real data.

How does the smart kitchen model work?

Our smart kitchen model is built on a network of selected, data‑driven kitchens. Decisions regarding production, menu design, pricing, and operations management are made through a combination of human expertise and artificial intelligence.

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